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Event Marketing Manager at BB&T Center

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Job Title: Event Marketing Manager at BB&T Center

Department:  Marketing

Reports To:  VP of Marketing

FLSA Status: Exempt

 

Summary: 


BB&T Center is seeking an experienced individual to join a dynamic marketing team to promote all concerts and shows coming to our venue. We are looking for a knowledgeable and passionate music lover who is resourceful, motivated, committed, innovative, and approaches everything with a positive attitude. 


Event Marketing Manager will be responsible for marketing concerts and shows at BB&T Center including working with media partners, creating social media content and promotions, implementing creative ideas to support artist and tour marketing efforts, driving ticket sales and working with VP of Marketing to continue developing BB&T Center brand. 


Essential Duties and Responsibilities include the following:


  • Work closely with VP of Marketing to develop solid marketing campaigns to promote concerts / shows coming to BB&T Center, explore cross-marketing opportunities and continue building BB&T Center brand  
  • Create and maintain relationships with local media partners and artist promoters
  • Develop and execute marketing and advertising plans to promote all artists / tours coming to BB&T Center
  • Develop and execute creative cash / trade proposals with media partners including digital, radio, print, TV and OOH supporting BB&T Center concert / shows and Florida Panthers
  • Coordinate the development of creative assets including radio spots, TV spots, video ad units, print artwork, digital banners, social content, e-cards, etc.
  • Manage internal marketing assets for all BB&T Center events including but not limited to marquees (digital billboards), in-game digital video boards and ticket giveaways, LED ribbons, posters and more
  • Develop and execute social media campaigns, email marketing and promotions to drive ticket sales, tour awareness and fan engagement
  • Develop press releases from BB&T Center announcing artist
  • Closely coordinate activities with all internal departments and external personnel to ensure project success
  • Develop and execute weekly / monthly promotions on social media accounts in addition to sharing special content from artists and tours as applicable
  • Create and manage brand voice on new and existing BB&T Center social media platforms
  • Monitor BB&T Center Social Media networks; manage the scheduling of posts and respond and communicate with fans directly
  • Prepare and maintain project budgets, work closely with VP of Marketing and Accounting on post-show recaps
  • Collaborate closely with sales department to stay on track with sales goals; create and implement ticketing programs
  • Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day activation
  • Provide competitive intelligence around competitors' social and emails marketing activities
  • Analyze marketing efforts and adjust efforts based on learnings


Qualifications/Knowledge/Skills:


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The employee should also have the following qualifications and skills:


  • Bachelor’s Degree in Marketing / Communications
  • Experience in sports and entertainment marketing strongly preferred
  • Minimum 3-5 years marketing experience in activities that have prepared you to successfully perform the job described above
  • Ability to prioritize and meet deadlines
  • Excellent organizational skills and attention to detail
  • Ability to recognize and define problems, collect information, establish facts and implement innovative solutions
  • Must have experience creating marketing plans from scratch and the ability to maintain timelines and deadlines
  • High level of interpersonal people skills
  • Strong computer skills in MS Office: word processing, spreadsheets and PowerPoint and Adobe Creative Suite applications
  • Knowledge of editing software including Premiere Plus  
  • Arena or Venue marketing experience preferred
  • Concert Industry knowledge/background required
  • Solid knowledge of the local market
  • Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks
  • Ability to thrive in a team environment, possess a positive, ‘can do’ attitude and be driven to achieve results
  • Flexible and reliable team player, both within the Marketing Dept. and throughout the organization
  • Ability to identify opportunities and capitalize on them
  • Must be able to work flexible hours including, nights, weekends, and holidays


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.