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Event Marketing Manager at BB&T Center
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Job Title: Event Marketing Manager at BB&T Center
Department: Marketing
Reports To: VP of Marketing
FLSA Status: Exempt
Summary:
BB&T Center is seeking an experienced individual to join a dynamic
marketing team to promote all concerts and shows coming to our venue. We are
looking for a knowledgeable and passionate music lover who is resourceful,
motivated, committed, innovative, and approaches everything with a positive
attitude.
Event Marketing Manager will be responsible for marketing concerts and
shows at BB&T Center including working with media partners, creating social
media content and promotions, implementing creative ideas to support artist and
tour marketing efforts, driving ticket sales and working with VP of Marketing
to continue developing BB&T Center brand.
Essential Duties and Responsibilities include the following:
- Work closely with VP of Marketing to
develop solid marketing campaigns to promote concerts / shows coming to
BB&T Center, explore cross-marketing opportunities and continue
building BB&T Center brand
- Create and maintain relationships with
local media partners and artist promoters
- Develop and execute marketing and
advertising plans to promote all artists / tours coming to BB&T Center
- Develop and execute creative cash / trade
proposals with media partners including digital, radio, print, TV and OOH
supporting BB&T Center concert / shows and Florida Panthers
- Coordinate the development of creative
assets including radio spots, TV spots, video ad units, print artwork,
digital banners, social content, e-cards, etc.
- Manage internal marketing assets for all
BB&T Center events including but not limited to marquees (digital
billboards), in-game digital video boards and ticket giveaways, LED
ribbons, posters and more
- Develop and execute social media campaigns,
email marketing and promotions to drive ticket sales, tour awareness and
fan engagement
- Develop press releases from BB&T
Center announcing artist
- Closely coordinate activities with all
internal departments and external personnel to ensure project success
- Develop and execute weekly / monthly
promotions on social media accounts in addition to sharing special content
from artists and tours as applicable
- Create and manage brand voice on new and
existing BB&T Center social media platforms
- Monitor BB&T Center Social Media
networks; manage the scheduling of posts and respond and communicate with
fans directly
- Prepare and maintain project budgets, work
closely with VP of Marketing and Accounting on post-show recaps
- Collaborate closely with sales department
to stay on track with sales goals; create and implement ticketing programs
- Research and follow current music
marketing trends, venue marketing efforts and implement best practices in
the day-to-day activation
- Provide competitive intelligence around
competitors' social and emails marketing activities
- Analyze marketing efforts and adjust
efforts based on learnings
Qualifications/Knowledge/Skills:
To perform this job successfully, an individual must be able to perform
each essential duty satisfactorily. The employee
should also have the following qualifications and skills:
- Bachelor’s Degree in Marketing /
Communications
- Experience in sports and entertainment
marketing strongly preferred
- Minimum 3-5 years marketing experience in
activities that have prepared you to successfully perform the job
described above
- Ability to prioritize and meet deadlines
- Excellent organizational skills and
attention to detail
- Ability to recognize and define problems,
collect information, establish facts and implement innovative solutions
- Must have experience creating marketing
plans from scratch and the ability to maintain timelines and deadlines
- High level of interpersonal people skills
- Strong computer skills in MS Office: word
processing, spreadsheets and PowerPoint and Adobe Creative Suite
applications
- Knowledge of editing software including
Premiere Plus
- Arena or Venue marketing experience
preferred
- Concert Industry knowledge/background
required
- Solid knowledge of the local market
- Power user of social media tools with a
solid understanding of how to drive consumer engagement within online
social networks
- Ability to thrive in a team environment,
possess a positive, ‘can do’ attitude and be driven to achieve results
- Flexible
and reliable team player, both within the Marketing Dept. and throughout
the organization
- Ability
to identify opportunities and capitalize on them
- Must
be able to work flexible hours including, nights, weekends, and holidays
We are an equal opportunity employer and all qualified applicants
will receive consideration for employment without regard to race, color,
religion, creed, gender, gender identity or expression, age, national
origin or ancestry, citizenship, disability, sexual orientation, marital
status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by
applicable law.